How do you get endorsements for your profile?
In order to get endorsements for your profile, you can invite people to go to your profile page and click the thumb icon to endorse:
In order to endorse you, the person will have to create an account on Commerce Hero. And yes, merchants or other types of clients that aren't developers are welcome to create accounts.
The content of the endorsement will show up on hover on the thumbnails on your profile: