What should I put in my profile description for my talent profile?

Sometimes I get asked by people what they should put into that section of the profile page - personally I'm a big fan of Jason Fried's approach to writing a letter to a potential customer of yours.

This is a screenshot of the hey.com homepage which has some great writing on it:

Basically, imagine you're writing a letter to a potential customer of yours and explain what their pain points are and how you're uniquely able to solve them.

Maybe you're really good at working in Magento 2's theming layer and you have a lot of great examples of work you've done effectively. Maybe you're great at PIM integrations, etc. 

Feel free to email me if you want any feedback or advice on your profile.

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